Life is a Brand -- My Life Brand
It never occurred to me that my personal blog might need branding, but,
apparently, I’m supposed to be promoting and branding my life, and, perhaps,
make a little green with it –
Seriously.
The whole thing makes me a bit
queasy: who wants to be associated with branded-to-the-hilt Paris Hilton and
anything Kardashian?
With a few exceptions, my life has
been rather mundane, my day-to-day activities a snore to outsiders and maybe
even to family. Do you really want to read about my ailments, gripes, and
gossip about people you don’t know? A blow by blow narrative of my trip to
Disney World? Photos of people you don’t know? (I thought not.)
I use Facebook for that.
Still, I have been wanting to get
away from such an intensive focus on food/dieting and start focusing on...well,
I dunno. I’m not young, I’m not drop dead gorgeous, and I can’t sing or dance
worth a darn. My artwork is so-so, done for practical purposes. I have a lot of
good “conceptual” ideas, but one has to be famous to pull off the “Blank Canvas
Triptych” in the art world.
I like to think that I’m a good
writer, but I seem to be out of synch with the times there as well, my focus
not on vampires, zombies, or nymphomaniacs. I like to read detective and lawyer
mysteries, but I don’t want to write
them.
So how does one brand, well, the ordinary? Thoughts? Feelings? Day-to-day
activities? Minutia? Why would anyone
want to brand that? But branding or no branding, I still needed a new name for
this blog, something fresh and yet intuitive – and its matching domain name,
preferably unhyphenated.
My old domain name was a bit tired-looking,
especially with that hyphen (Food-ForThought.com — really?); the “pure”
unhyphenated FoodForThought.com had sold for over $8,000 – a lot of mazuma, for
just a small piece of the web and for such a tiny blog. So I settled for that
goofy hyphen with its odd history (Oprah’s company used to own it, but in her
infinite wisdom, Oprah allowed it to drop, and along came Jennifer, still
smarting at losing FoodForThought by about $7,500, LOL. Why would Oprah, with
all her moola, settle for such a strange domain for one of her contests? Only
she or staff could answer that...).
As a part of the domain name
industry, I am well aware that premium and generic dotcoms are rather pricey,
but if you look hard enough, you can still find diamonds in the rough for
registering on the cheap at Go Daddy. And short sentence domains fall into that
category, on the cusp of becoming expensive pieces of virtual property, but not
quite there yet – or perhaps never getting there.
Whatever.
“Life is a Brand” seemed perfect, short,
memorable, and a bit snarky and subversive – especially paired with “But I
Never Got the Memo” – about the concept of personal branding for the masses,
and the domain LifeIsABrand.com was available and as pure as the blank posting
box, meaning that it had never been used or even registered before, and, thus, free
of dark web associations with outfits like the infamous Silk Road and its onion
routing servers.
I finally got the memo, so as of September 24, 2014, my subtitle is now “My Life Brand.”
I finally got the memo, so as of September 24, 2014, my subtitle is now “My Life Brand.”
Oh, the sweet irony! My unbranded
blog now has a new name with the word “brand” in it (twice) and, possibly, a new
direction.
If you’re one of the two people (out
of seven billion) who have Food-forthought.com bookmarked, fear not; I’m
keeping the domain and forwarding it here. Unlike Oprah, I’m hanging on to this
gem for a while, along with Tempt.us, the original “unbranded” name for this
blog.
Until next time, best to you!
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