Showing posts with the label David Ogilvy

Breaking News! Consumer Reports Offers a Lame Response to the Critics of the Diet Program Rankings

If we knew what it was we were doing, it would not be called research, would it? --Albert Einstein Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. --David Ogilvy The critics are finally discovering what I posted about last month about Consumer Reports' ranking of diet programs . Meanwhile, the media machine has already spread the "best" program "news" like a virus. The Google search term "Jenny Craig Best Program" (with quotes) has returned (as of June 7) about 47,000 results. Very few "critical" entries of the Consumer Reports diet program rankings. No exact results for the terms "critics of diet ratings" or "critics of diet rating." Nothing for "critics of Jenny Craig diet rating." Zip for "critics of Consumer Reports diet rating" and zero for "critics of Consumer Reports diet ratings." But buried within the rah, rah po

Memoir Madness: Driven to Involuntary Commitment