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Move Over, Dotcom: Here Comes the New .Whatever! The Ongoing gTLD “Debate”! And Let’s Go Viral!

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Public Domain Photo (Remixed) Wikipedia -- Royal Navy Official Photographer ______________________ He who frames the question wins the debate. – Randall Terry __________________ This post has been divided into three parts, targeted to the following readers: 1. End users and casual internet surfers 2. Domain industry investors 3. The gTLD registries, both new and established 1. For Readers NOT Involved in the Domaining Business: If you are not in the domaining business, you are probably not yet aware of the internet disruption coming your way: the proliferation of the new gTLDs (generic top level domains), the dot-anything revolution. Eventually – perhaps sooner than you might think – you will start seeing websites that look like this: www.Sioux.land (Disclaimer: this is mine) No .com, .net, or .org. Instead, the extension (gTLD) itself is a dictionary word or branded term, often focused on a niche product area (.shoes and .land), specific bran

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