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My Life Brand... and a Fable

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My Life Brand _______________ “We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.” – Amy Jo Martin, American author, speaker, entrepreneur, and founder and CEO of Digital Royalty. Now I get it!!! The Memo, that is... For almost a year, “But I Never Got the Memo” was the subtitle of this blog... It was time to change it to reflect the brand aware and branded me. Whether or not an ordinary life like mine is worthy of branding is debatable. After all, I haven’t cured cancer, created the most-awesome-must-have tech product, or starred in a blockbuster movie. I have written and published some books and have been awarded a Fulbright Award – not too shabby for an ordinary life – but mine is not a famous life or brand. I hope that, as a te

Should YOU Rebrand Yourself?

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Mirror, Mirror, in my hand, Tell me, truly, my grand new brand? ____________________________ If you manage a personal blog, you might decide that it’s not worth rebranding, but it may be a good idea, especially if very few visitors are visiting your site. My former blog name was cool enough, but I didn’t have the matching domain in .com. Also, “Food for Thought” was taking me in a direction where I no longer wanted to go, at least exclusively; I was kind of stuck in food and diet topics, and I was beginning to find this boring. In addition, the search engines were burying my blog on something like page 15 because, evidently, “Food for Thought” is a highly competitive term. I selected “Life is a Brand” because branding is a popular topic, it fits my professional branding themes ( Brands Z and Brandite ), and I was able to register the matching .com, .net, and .org domains directly from the registrar, without paying aftermarket prices. For me, acquiring a cheap domain for th

Zomga.com -- Zomga

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Zomga.com -- Zomga _____________ “Exuberance is beauty.” – William Blake I recently acquired another unusual and cool domain – Zomga.com — one that offers some meaning, at least in the urban dictionary: Zomga is “an emphasized way of saying of omg . Often used to express sarcasm, or disbelief. Can also be considered part of the leet language and or culture.” I don’t know that the Urban Dictionary is the definitive last word on definitions, but this one actually makes sense. I can also see zomga as a cool kind of dance move, a happy exuberant dance with lots of movement, or a game. “Zomga” could also be a brand name for a company or product. I’m not sure I want to sell this one, which is why I have noted this in my personal blog, instead of my Brands Z sales site, where if you’re looking for a cool “Z” brand name to buy, you just might find it there.

Memoir Madness: Driven to Involuntary Commitment