Fortune Cookie Hall of Fame – Preparation vs. Serendipity
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Fortune Cookie Hall of Fame ______________________ Fortune Cookie _____________ “There is absolutely no substitute for a genuine lack of preparation.” Wow! A snarky fortune cookie – a very unusual type of message from Fortune Cookie Land. But I love it because lack of preparation can lead us down dangerous paths, for example, not thinking twice before walking in a dodgy part of town at 2:00 a.m.; such a poor decision could cost one’s life. In my line of work, not preparing before buying an expensive domain name can have terrible financial repercussions. Paying $10,000 for Blurglesnorf.mobi would be ill-advised, simply because it’s a crappy name in a crappy extension. Even purchasing a so-called wonderful name like Appleimac.com could have devastating effects on one’s bottom line because combining Apple with its product names would open one’s company up to a dreaded Uniform Domain-Name Dispute-Resolution Policy (UDRP) threat. Why? Because Apple has a trademark on