Fortune Cookie Hall of Fame – Preparation vs. Serendipity
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| Fortune Cookie Hall of Fame ______________________ |
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| Fortune Cookie _____________ |
“There is absolutely no substitute
for a genuine lack of preparation.”
Wow!
A snarky fortune
cookie – a very unusual type of message from Fortune Cookie Land.
But I love it
because lack of preparation can lead us down dangerous paths, for example, not
thinking twice before walking in a dodgy part of town at 2:00 a.m.; such a poor
decision could cost one’s life.
In my line of
work, not preparing before buying an expensive domain name can have terrible
financial repercussions. Paying $10,000 for Blurglesnorf.mobi would be
ill-advised, simply because it’s a crappy name in a crappy extension. Even purchasing
a so-called wonderful name like Appleimac.com could have devastating effects on
one’s bottom line because combining Apple with its product names would open one’s
company up to a dreaded Uniform Domain-Name Dispute-Resolution Policy (UDRP)
threat.
Why? Because
Apple has a trademark on all things iMac, and it would be foolish to go against
this mega corporation. Fortunately, Appleimac.com is already owned by Apple.
It pays to
conduct some basic research on all names, simply because not all trademarks are
famous, and one could inadvertently buy a TM’ed domain. Be prepared before
buying.
On the other
hand, I have also bought “brandable” domains, usually created out of made-up
terms, based on intuition. I still check for trademarks, but if I like a “term”
and feel it has monetary possibilities, I don’t pay a lot of attention to
metrics and analytics for it. I may even pay low $$$ for it.
I recently sold
one of my “gut feelings” for $5,000.
Sometimes one
should just throw caution out the window; buying a lovely mineral specimen on
impulse (and perhaps even overpaying a bit) can be a heady experience. I wouldn’t
do this on a daily basis, but once in a while, it’s cool and fun.
Come to think of
it, there’s a nice yellow calcite at my local rock shop...
Have a good day,
and keep on reading those fortune cookies messages.
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Learn Chinese –
Potato – ma líng shu
Lucky numbers –
45, 28, 24, 44, 42, 33
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