Move Over, Dotcom: Here Comes the New .Whatever! The Ongoing gTLD “Debate”! And Let’s Go Viral!
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7-S46beroMOmr_ifPd6KUIYkbx1jGyaIHjuHf-0uZS6F9jBwjCw7UkB3G0VzZDXz39ZjKgTH6H07LzB-J4bzPUJgL1fERs-yu59KTmz2Q4yGicj7N4li08G7hCEN7tXN2WpCvoUNpR_w/s1600/Boxing4.jpg)
Public Domain Photo (Remixed) Wikipedia -- Royal Navy Official Photographer ______________________ He who frames the question wins the debate. – Randall Terry __________________ This post has been divided into three parts, targeted to the following readers: 1. End users and casual internet surfers 2. Domain industry investors 3. The gTLD registries, both new and established 1. For Readers NOT Involved in the Domaining Business: If you are not in the domaining business, you are probably not yet aware of the internet disruption coming your way: the proliferation of the new gTLDs (generic top level domains), the dot-anything revolution. Eventually – perhaps sooner than you might think – you will start seeing websites that look like this: www.Sioux.land (Disclaimer: this is mine) No .com, .net, or .org. Instead, the extension (gTLD) itself is a dictionary word or branded term, often focused on a niche product area (.shoes and .land), specific bran