Advertising is legalized lying. --H. G. Wells When I wrote the May 12, 2011, article Shame on You, Consumer Reports , I was careful not to include Jenny Craig in any negative way, for JC did not make the decision to use the Jenny Craig sponsored trial "Effect of a Free Prepared Meal and Incentivized Weight Loss Program on Weight Loss and Weight Loss Maintenance in Obese and Overweight Women" to decide "the best" program, but, rather, to test long-term efficacy of diet programs that provide both food and program fees to members for free. I even stressed the following: ...this article is not meant to disparage the Jenny Craig Program, which may be a fine program; I have never been a Jenny Craig member. My issue is with Consumer Reports and its research source for its rating of Jenny Craig. I believed (and still believe) that the underlying objective of the research was to prove that overall program efficacy and members' overall health would improve if ...