J.Domains -- Why I Registered a .Domains Domain Name...

J.Domains -- J Domains
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Occurrences in this domain are beyond the reach of exact prediction because of the variety of factors in operation, not because of any lack of order in nature.

– Albert Einstein

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Many of my fellow domainers have stated emphatically that they would not be registering .domains, that it was too industry related.

I totally agree; this gTLD is very narrow in its scope and will not enjoy massive registration numbers. That is fairly certain, though I do believe that a significant number of domainers will change their minds and register some .domains related to their businesses, especially when general availability (GA) opens on March 12, 2014.

These are not reseller names, except, perhaps, to other domainers, a relatively small community, one that tends to be parsimonious (this writer included). However, I don’t intend to sell J.Domains – I doubt if I could recoup my original investment in it (low $$$, renewal fee, high $$); I’m betting that, going forward, it could help my business – it’s a risk, though.

I accept that risk.

I saw an opportunity to acquire a fairly short domain that depicts what my business is all about – and with the first initial of my first name (Jennifer) and a hint of my business name (Jennifer International). I would have preferred JI.domains, but two-letter domains – many of which are country code domains – have been reserved by the registries at the behest of ICANN.org, the entity responsible for managing the domain name system.

On March 12, .Domains will have entered the general availability phase, but I issue this warning to both domainer end users and resellers: do not, I repeat, do NOT register a long list of .Domains.

There is not a large market for even “premium” .Domains.

‘Til later!